Typical price bands
DIY builders (£0 to £300/year): Squarespace, Wix, or similar. Fine for a basic presence. SEO limits appear quickly: template structure, slow pages, weak schema.
Freelance WordPress (£800 to £2,500): Custom-ish design, often plugin-heavy. Can work with ongoing SEO, but speed and maintenance vary widely.
Therapy-specialist agency (£2,500 to £6,000+): Copy, design, and some SEO. Quality depends on whether they understand BACP/UKCP constraints and local search.
Website + SEO package (from £2,995): Our therapy website build + SEO package includes design, SEO copy, technical setup, Google Business Profile foundations, and AI-ready structure from launch.
What you are actually paying for
- Client-focused copy that matches search intent, not a CV.
- Mobile performance and Core Web Vitals.
- Service pages per modality, not one generic "Services" page.
- Local signals: city, online/in-person coverage, maps, schema.
- Booking flow that reduces friction for first contact.
Hidden costs to watch
Plugin subscriptions, security updates, copy changes billed hourly, and directory fees you keep paying because the site never ranked. A cheap build that does not rank is not cheap.
How this ties to SEO spend
A site without SEO stays invisible. SEO without a solid site hits a ceiling. Read how much SEO costs for therapists for monthly packages after launch, or start with the one-time audit if you already have a site.